Google Plus is struggling. A Google engineer accidentally released info saying that the site was a “study in short-term thinking” and a “knee-jerk reaction”. This has caused a significant drop in Google Plus members and is not good for the site. Google Plus is essentially an attempt to capitalize off of Facebook’s success. However, it has been the exact opposite. The site was released in June and has almost hit rock-bottom.
What does this mean for social media? It means that others are trying to capitalize off the success of already popular social media. We will always see new sites go up that essentially provide the same service. The “original” social media sites need to be aware because they need to keep their sites up to date. They need to keep users pleased and give them reasons to stay around. Adaptation is the key word. Sites need to adapt their original ideas and intentions to fit some of the requests of the users. Usually the user has no say in how the site should be adapted, but it would be something to look at. Then again, who am I to say?
Users need to be aware of this because something better may come along. We must be conscious of the other social media sites being implemented or we might miss out. Let us broaden our horizons and take a look at different Web 2.0. Other sites may be suited to our specific needs. Web 2.0 is an extremely large market and keeps expanding. Don’t be afraid to research other options! Don’t be afraid to browse around!
This also means that you could be the next innovator. We are all experts in social media and know what we like about it and what we don’t. Don’t be afraid to express your ideas and expand on them. Google Plus tried an idea and it didn’t work, but I’m sure it won’t stop them. Don’t let failure stop you in your tracks. Anyone of us can be the next Steve Jobs or Mark Zuckerberg. It all starts with an idea! Even just one YouTube video can make someone revenue beyond their wildest beliefs. The use of social media can possibly be used to get ahead. It is an outlet and possible money maker, so don’t be afraid to express yourself!