The Newspaper Association of America is embracing social media! The gap between the newspaper industry and social media may soon begin to close. The article entitled “Newspapers use social media to say 'Smart is the NewSexy'” explains that they are encouraging students to receive their information via newspaper instead of Facebook and Twitter. Their slogan “Smart is the New Sexy” implies that the more you read the newspaper, the more attractive you become. What can we learn from this?
Social media has struck gold! The newspaper is realizing that they cannot compete with social media so they must concede defeat or join the enemy. This is how we know that social media has exploded and will continue to rise. It is only a matter of time that everything becomes associated with social media. The phenomenon is still growing! Those who were involved in the old way of doing things are now adapting which is a big step.
The Newspaper Association of America is using Facebook and Twitter sites to promote their newspapers. Is this smart? Or are they ruining the idea of the newspaper? They have been declining in paper sales over the past few years according to the article so something had to be done. When it isn’t working, one has to fix it. Using social media can be their fix. This allows them to reach a broad audience and interact with newspaper readers all across the globe. The newspaper is fighting social media with the use of social media.
The success of the idea is determined by how the idea takes off and is managed. The slogan is catchy and may attract a few people, but that isn’t enough. Constant updates and involvement within each account is a must for success. Whoever is updating the Facebook statuses or Tweets must be prepared to keep the followers interested. If everyone loses interest in the sites or idea, it will only be remembered as a temporary fix. This site explains what Facebook groups and Tweeters need to do to reach students! With the catchy slogan and the power of social media, the association stands a good chance of improving its situation. Crossing my fingers for the underdog!
Newspaper Association of America is being incredibly smart to utilize social media. Social media impacts all realms of publications today. When people want information about their world, most do not run out to purchase a newspaper; they go to their electronic devices first. If newspapers want to be read, they need to employ social media to maintain their readership. Updates are incredibly important too. No one likes to read old news. Keeping the accounts current is critical to ensure the success of linking with social media. With their slogan and the use of social media, this link will pay off for the Newspaper Association of America.
ReplyDeleteIsn't that one big contradiction? Social media is destroying traditional media (in some ways), and yet traditional media wants to use social media to stay alive. Wouldn't that classify traditional media as social media? I'm trying to wrap my head around the concept and something is just not adding up. Yes, I feel that newspapers have every right to embrace the new world. However, I wonder if their method is against their "traditional" standpoint. It doesn't seem right. As for their slogan, students are logging in online to read it, so isn't that working against their goal? Like I said, this just isn't working itself out in my head. Look forward to see where it heads...
ReplyDeleteI guess if you can't beat em, join em. If the Newspaper Association wants to stay afloat they have to reach out to as many people as they can in every way possible. This includes Facebook, Twitter, Blogs and any other web 2.0 tool they can find. We have talked about traditional media going away and although it might take a long time, this is just one reason why I think this will happen.
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